GULF SHORES, Ala. — Pleasure Island is bracing for another invasion.

But this is a different invasion. It won’t come from sea, but from land.

It will enter town sporting colorful hues and bring a hopeful attitude to our latitude.

Welcome parrotheads!

Gulf Coast native, world-renowned singing star and successful businessman Jimmy Buffett will lead the invasion designed to give a boost in the arm to the struggling tourism industry of the states along the Gulf of Mexico.

It will be in the form of a free, but ticketed concert at the Gulf Shores Public Beach on July 1. Country Music Television will beam it live across the country into 90 million homes.

Tickets were made available June 23 at 10 a.m. For details go to www.CMT.com, Ticketmaster.com and all Ticketmaster outlets. There is a four-ticket limit and tickets are required for entry.  Organizers expect to accommodate up to 35,000 people at the event.

“The message is if you want to help out this region, continue to doing what you your family has done for generations: Come here on vacation,” said John Hamlin, a senior vice-president with CMT.

“What a tremendous opportunity for us to show the world that we don’t have oil slicks all over our beach and we don’t have oily pelicans standing around,” Gulf Shores Mayor Robert Craft said. “This is the beginning of us being able to participate in saving our community and we hopefully will be able to extend this and do some others.”

Local officials quickly approved a permit for the show at Monday’s Gulf Shores City Council meeting. And they were downright giddy at the prospects.

“We had an idea for a series of concerts on the beach in order to fill the gaps we are experiencing because of the oil spill,” Herb Malone, president and CEO of the Alabama Gulf Coast Visitors and Convention Bureau, told the council during a work session Monday.

“While we were working on this, we found out Mr. Jimmy Buffett wanted to do a show here. I’d like to give a big thanks to Lucy Buffett here.”

Lucy Buffett is the owner of LuLu’s at Homeport Marina and sister of the famous singer.

“His vision is to see all of the restaurants and all of the hotels and all of the condos full again,” Lucy Buffett said. “Jimmy has lived in and owns either a business or property in every state that’s being affected right now.

“In trying to figure out where to do this, we went slap in the middle, and he also wanted to come home.”

Jimmy Buffett said though the disaster remains a reality, taking a break to have some fun could be a boost to morale.

“There are always welcome breaks in every storm but the unfortunate reality is that this disaster is not going away for a while — but a few hours of fun, void of the constant reminders of the situation, is a good thing and that is basically what I do,” Jimmy Buffett said in a statement.

Craft said state and local officials from other Gulf Coast states would be invited to the event.

“We welcome the opportunity to share this with Louisiana, Mississippi and Florida,” Craft said, “and show the world we are going to prevail and thrive.”

Buffett will be joined on stage by special guests Kenny Chesney, Zac Brown and several other guests.

The event will start at 5 p.m. with a warmup act, filming will for TV will start at 6:30 p.m. and the broadcast will begin at 7 p.m.

“I think Kenny’s going to do at least two songs, I think one without Jimmy and one with Jimmy,” Hamlin said Monday. “Zac’s going to do at least two songs in the same manner, one with him one without him, maybe more, and hopefully we’ll have something fun at the end with all of them.”

Malone said the Alabama Gulf Coast Convention and Visitors Bureau and the Alabama Tourism Department are sponsoring the show using BP money.

“We told (BP) the best thing they can do is if they will help us get customers down here, which is what we do best, and it will relieve some of the claims process and burden,’’ Councilman Stephen Jones said.

Malone is working with the organizers of May’s Hangout Beach, Music and Arts Festival, including Hangout restaurant owner Shaul Zislin and Mobile’s HUKA Entertainment to work on this show and a series of others they hope to present this summer.

“This is a huge chance,’’ Jones said. “We hope it will get the people down here for three or four days instead of just one or two. We’d like to have four or five shows.”

In other business, the council also approved public assembly permits for the National Shrimp Festival in October and the Hands Across the Sands event this weekend.

The council also authorized the back-to-school sales tax holiday in the city for Aug. 6-8.