SPANISH FORT, Ala. — The Internet should be a critical part of every business — and not simply, “Yes, we have a website,” the Eastern Shore Chamber of Commerce states.

The chamber’s Business Academy continues to offer courses featuring topics to help the business community succeed. The next workshop — titled, “Effectively Market Your Business on the World Wide Web,” with Kathy Estadt of Fresh Focus Group and Marcus Neto of Blue Fish Design Studio — is scheduled for 9 a.m. to noon Nov. 17 at 5 Rivers Delta Resource Center on the Causeway in Spanish Fort. 

“This is going to be a very interactive seminar so bring laptops,” said Estadt. “It’s our intention that each participant will come away with a strategic plan to begin or ramp up their online marketing.”

Participants will learn how to leverage the power of the Internet. They will learn how to:

* Attract more traffic to their Web sites

* Create and acquire quality content

* Convert traffic into sales

* Best practices for search engine optimization and search engine marketing

* Social marketing

“The information at this seminar will be accessible to everyone. So those who are not ‘computer people’ should fear not,” said Neto. “Come have fun with us!”