PASADENA, Calif. — Bayer Advanced has done it again. Ten times in 10 years the makers of lawn and garden products have taken home top honors for floats in the Rose Parade. This year, the company won the Queen’s Trophy for the most effective use …
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PASADENA, Calif. — Bayer Advanced has done it again. Ten times in 10 years the makers of lawn and garden products have taken home top honors for floats in the Rose Parade. This year, the company won the Queen’s Trophy for the most effective use and presentation of roses on the We Are the Champions float. The float is an historic tribute to the Rose Bowl, and displays floragraphs of four ground-breaking games on the gridiron — including one featuring the Alabama Crimson Tide.
The float celebrates the beauty of roses and the history of the Rose Bowl Game — the oldest post-season collegiate bowl game in the United States. The float is a stylized presentation of the Rose Bowl Stadium, depicted as a “Championship Cup,” brimming with roses. It features 26,000 roses, as well as 21 of the largest roses in the Rose Parade — sculpted roses that are three to five feet in diameter.
“It’s an incredible honor to receive the Queen’s Trophy on the 10th anniversary of our participation in the Rose Parade and the 10th year of our rose care brand,” said Chris Bremen, head of marketing for Bayer Advanced. “We set out to do something big this year by showcasing beautiful roses and honoring the history of the Rose Bowl Game. That celebration takes on greater significance with the Citi BCS National Championship at the Rose Bowl Stadium (this) week.”
The 1931 Alabama vs. Washington State game was chosen to be featured for its historical significance. That was the year the Rose Bowl Stadium was changed from a “U” shape to a larger oval that seated 81,000. The Alabama Crimson Tide beat Washington State 24-0. Alabama’s coach was Wallace Wade, who is believed to be one of the greatest college football coaches in history for his leadership at the University of Alabama and Duke University.