This past Thanksgiving was
tarnished for me. Two of my most revered traditions were murdered.
Greed is the culprit.
Last week’s column touched on the
tradition of Black Friday, the day after Thanksgiving where
America’s insane …
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"3">This past Thanksgiving was tarnished for me. Two of my most revered traditions were murdered. Greed is the culprit.
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"3">Last week’s column touched on the tradition of Black Friday, the day after Thanksgiving where America’s insane gather at stores all across the country to celebrate items on sale. It is the preparatory day to the next holiday, Christmas, which has become an icon of greed. Everyone must have bigger, better and more.
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"3">Black Friday is a modern tradition that is welcome in our family. Although I make fun of the Admiral’s obsession with the day and her hours of planning to make it a success, it is a great savings to us, and I do love having the Friday after the Thursday to myself with all the cold turkey sandwiches I can stomach. That tradition is dead now. Greed has killed it.
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"3">It is no longer Black Friday; it is Black-Thanksgiving Night. The Admiral no longer rises while the sun is still lighting China to be in line for the 5 a.m. openings. This year, we barely got the dishes and kitchen cleaned before she left at 10 p.m. to be in line for the midnight openings, and all because of greed. The fault lies not so much with her, or her myriad co-shoppers, but on the part of corporate America.
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"3">You can almost hear the boardrooms planning in June, “How can we get more out of Black Friday?”
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"3">“Let’s have two Black Fridays,” offers some junior executive who is destined for the mailroom.
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"3">“No, we can move the start time up to midnight,” says another, “it’ll still be Black Friday, but we have another five hours for shoppers to spend.”
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"3">“Won’t that interfere with Thanksgiving family gatherings?”
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"3">“So?”
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"3">And that is how the tradition of Black Friday was murdered; indifference to family in pursuit of the dollar. That is greed. I fear for what is next. Will we now have Black Halloween so we can start Christmas shopping the last day of October?
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"3">The other tradition that died Thanksgiving Day was one that I have celebrated every Thanksgiving of my life and one that I thought would never die, but it has. The Texas-Texas A&M game was played for the last time this past Thanksgiving Day. It too died of greed.
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"3">College football has become big business. The University of Texas sports programs produce millions of dollars in revenue annually. Some say a billion. That’s really big business.
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"3">Last year, when the Big 12 Conference was beginning to fall apart with the exit of Nebraska and Colorado, Texas was wooed by the Pac 10, and almost went, but decided to stay to save the Big 12. How noble of them. What wasn’t reported at the time was that Texas stayed because the conference guaranteed them more money. Remember, this is about greed.
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"3">The conference did so by allowing Texas to create its own media sports outlet called the Longhorn Network. Good for Texas, but what about the other big school in the state, Texas A&M?
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"3">It didn’t sit well with the Aggies who have always thought of themselves as the little brother in the state, and they too wanted a bigger piece of the pie. There wasn’t one.
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"3">“Well,” say the Aggies, “if we can’t make the money here at home, we’ll make it elsewhere,” and they did. When 2012 rolls around, the Texas A&M Aggies will, for the first time in their, and the University of Texas’ history, not be in the same conference. A&M will be part of the SEC, and if you want to know why something happens in business or government, follow the money trail. Greed, it has murdered a 118-year-old tradition.
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"3">I hope for the salvation of both traditions. I hope there will be a point when we as consumers will say “enough” to corporate America and put a stop to this encroachment into Thanksgiving. I also hope that cooler heads will prevail and someone will write a check to get out-of-conference games for both schools re-scheduled, and the game will be played again.
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"3">The problem of greed will not go away as long as we value the temporal things of the world over spiritual and family values. Perhaps we are already past greed and onto something worse. I wonder, but I hope. I can’t abide another murdered tradition for the sake of a buck.
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"font-family:">David Wilson Atwood is a local writer whose human-interest columns offer a unique perspective. He may be contacted, and his other works viewed, at "font-family:">
"http://www.starchasers.us/">www.starchasers.us