Submitted by Kim Chapman

Gulf Shores & Orange Beach tourism — which serves as the area’s official convention and visitors bureau — is proud to announce the promotion of Beth Gendler to vice-president of sales for the organization’s convention sales and sports commission departments.

“Beth has lead our team’s sales efforts as the director of sales for eight successful years,” said Herb Malone, president/CEO of Gulf Shores & Orange Beach Tourism. “During her tenure, we have seen a dramatic increase in the number of small conventions brought to the area. Her team has aggressively sought new opportunities while strengthening the existing ties. In addition, she had lead the development of our Gulf Shores & Orange Beach Sports Commission. Since 2006, we have seen unprecedented growth in the sports travel market.”

For more information the CVB’s group sales department or the sports commission, visit www.gulfshores.com or www.gulfshoresorangebeachsports.com, respectively.