Mayor Tony Kennon is known for his colorful metaphors and analogies, ones that cut right to the heart of the matter.

He did it again at Tuesday’s Orange Beach Council meeting when Yolanda Devine-Johnson made a presentation on a new marketing initiative started by the Orange Beach Business Advisory Committee.

The effort will focus on the 10-day period of Oct. 6-16, a time when visitors will flood the Island for Thunder on the Gulf and the National Shrimp Festival.

Kennon likes the proactive stance toward promoting businesses here.

“Remember the picture of the two vultures sitting on the limb,” Kennon asked. “And one looks at the other and says, ‘to heck with patience, I’m going to kill something?’ I think that’s the attitude we’ve got to take.”

Devine-Johnson said this is just one of many projects and praised the group’s effort to get the first initiative up and running in less than a month.

“It is called, ‘Market days … catch the Orange Beach Experience,’” Devine-Johnson said. “This is a campaign to promote our community, its natural beauty and the businesses of Orange Beach to the visitors who will be coming to the Island.

“This committee has been meeting all of a month and as you know in the community world, the nonprofit world, that is not very long.”

Some examples of the events being promoting by businesses during the 10-day period will be chef tastings and marina packages at Shipp's Harbor Grille, free ice cream and game-day deals from Flippers, kiss the fish for Make A Wish Foundation at Tacky Jack’s and mullet-toss training at the Flora-Bama.

For more information, visit the group’s website at Oba.us.com\market days.

“This particular campaign is going to expedite the recovery of our businesses for the last year and a half of the economic downturn,” Devine-Johnson said.