Submitted by Kim Chapman

GULF SHORES, Ala. – According to data released today by Gulf Shores & Orange Beach Tourism (CVB), Alabama’s beaches set a new spring record that surpassed the previous benchmark year of 2007.

More than $64.9 million was spent in lodging rentals for spring 2011 (March – May), which is 12.7 percent higher than spring 2007 ($57.6 million).

Incidentally, May 2011 finished 22.2 percent ahead of 2007. When comparing year-to-date figures, the area is currently 14 percent above the same period for 2007.

“These lodging figures show that the area is continuing to recover in a strong manner as lodging revenue is the best indicator of tourism growth,” said Herb Malone, president/CEO of the CVB. “To have figures that are outpacing our previous banner year speaks volume for the area’s resiliency, the loyalty of our consumer base and the synergistic effort of our entire tourism and hospitality industry.”

Gross retail sales for spring 2011 finished at $167.7 million.

These lodging and retail figures contribute to the income of more than 40,000 Baldwin County residents, who are employed in travel-related jobs.

June lodging and retail tax figures are expected to be released in the coming weeks.