FAIRHOPE, Ala. — Sister Schubert’s Homemade Rolls, the country’s best-selling brand of frozen dinner rolls, will be featured on the “Feel-Good Foods” episode of “Unwrapped,” the popular Food Network show hosted by Marc Summers. …
This item is available in full to subscribers.
Please log in to continue |
FAIRHOPE, Ala. — Sister Schubert’s Homemade Rolls, the country’s best-selling brand of frozen dinner rolls, will be featured on the “Feel-Good Foods” episode of “Unwrapped,” the popular Food Network show hosted by Marc Summers. Premiering Monday, March 22, at 8 p.m. CDT, the episode will show how the company brings the homemade taste of yeast rolls to families across the country.
During filming at the company’s main bakery in Luverne, Ala. last fall, founder Patricia “Sister Schubert” Barnes told “Unwrapped” the story of how Sister Schubert’s was founded based on her grandmother’s heirloom recipe for Parker House-style yeast rolls.
“We showed them how we maintain the pure and simple homemade taste of Sister Schubert’s rolls while baking more than two million rolls a day,” Barnes said. “Just as my grandmother did, we insist on using quality ingredients like fresh milk, eggs and butter. And, as you’ll see on the show, we still place every single roll in the pan by hand.”
Karen Bailey, senior brand manager for Sister Schubert’s Homemade Rolls, said demand for the homemade taste and convenience of Sister Schubert’s rolls, which go from freezer to table in minutes, continues to grow.
“Sister Schubert’s Parker House Style Yeast Rolls continue to be the country’s best-selling frozen dinner rolls, according to data from Information Research Inc.,” she said. The company recently introduced Sister Schubert’s Parker House Style Mini Pans, packaged in two, 8-count pans, in addition to the existing 16-count pan.
Schubert will be in Fairhope on Saturday, March 20, between 10 a.m. and 5 p.m., at Page & Palette, 32 S. Section St. She will sign copies of her latest cookbook during the annual Fairhope Arts and Crafts Festival and the Eastern Shore Art Center’s Outdoor Art Show.