GULF SHORES, Ala. — While numerous destinations reported off years, the Alabama Gulf Coast had yet another successful summer season according to the latest data from the Alabama Gulf Coast Convention and Visitors Bureau.

Taxable lodging revenue for summer 2008 topped $130,244,911. This figure was $633,729 less than summer 2007, which was a record-breaking year. 

“These numbers indicate that families still choose to take that annual summer vacation,” said Herb Malone, president/CEO of the CVB. “Instead of a costly or exotic vacation, many searched for alternatives, and we were happy that many selected our clean, family-friendly destination.”  

Meanwhile, taxable retail sales reached $211,173,243, which was down 3.7 percent from the previous comparable period in 2007.

However, these summer 2008 statistics point to a larger growth trend for the area. 

“Following the advice of the some of the nation’s leading tourism experts, we took a step back to analyze how much this destination has grown over last eight years,” Malone said. “With the addition of 3,805 lodging units since 2000, we have seen this area truly blossomed. Retail, restaurant and attraction space has also grown to compliment the room increase.” 

Since 2000, taxable lodging revenue has steadily grown from $157 million to $244 million in 2008.

Similar to the $87 million lodging increase, retail revenue also grew a total of $376 million in the same eight year time span.

Malone added that “while it is important to keep an eye on year-to-year growth, it is also vital to take a global view and make the best long term decisions for the Alabama Gulf Coast.”

As the hospitality and tourism industry enters 2009, Malone remains optimistic.

“Through our vigorous marketing efforts, we are constantly reminding individuals of our beautiful year-round destination,” Malone said. “As we saw this year, people still traveled but looked for ways to get the most for their money. The same will hold true in 2009. Our drive-to location and price point places the Alabama Gulf Coast in a superb position.”