The Bet That Launched Filet-O-Fish

Posted 3/1/16

(NewsUSA) - Sponsored News - If the bet had gone the other way, there might not be a Filet-O-Fish. Back in 1962, even as McDonald's founder Ray Kroc had plans to launch a new Hula Burger (complete with pineapple and cheese), a franchisee in …

This item is available in full to subscribers.

Subscribe to continue reading. Already a subscriber? Sign in

Local reporters keeping you informed across the Alabama Gulf Coast.

You can cancel anytime.
 

Please log in to continue

Log in

The Bet That Launched Filet-O-Fish

Posted

(NewsUSA) - Sponsored News - If the bet had gone the other way, there might not be a Filet-O-Fish. Back in 1962, even as McDonald's founder Ray Kroc had plans to launch a new Hula Burger (complete with pineapple and cheese), a franchisee in Cincinnati, Ohio, was urging a national rollout of the tasty breaded whitefish sandwich he'd begun serving to accommodate Roman Catholics observing Lent.

So the two men made a wager: Whichever item sold the most on a certain Friday would be added to the permanent menu. And the rest, as they say, is history. 

See full-sized image here: http://bit.ly/FiletOFishInfographic